Performance Marketing Manager (Paid Media & Lead Generation)

Remote

Part Time to Full Time

Manager/Supervisor

Full-Time Performance Marketing Manager: Tardus Wealth Strategies
About Tardus

Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.

We are hiring a Performance Marketing Manager to drive qualified lead growth and build scalable marketing systems that support both our current U.S. operations and our future franchise model.

This is not a narrow, single‑lane marketing role. We’re looking for a builder responsible for campaign performance, work across digital marketing functions, support events and help create repeatable systems that scale beyond one person or one office.

You’ll work closely with executive leadership, operate with a high level of ownership, and be measured by outcomes.

Role Summary & Responsibilities
Paid Media and Digital growth

Build, manage, and optimize paid advertising campaigns across social and digital channels
Translate video and content assets into effective ads and funnels
Continuously test messaging, creative, and audiences to improve lead quality and cost efficiency

Marketing Platforms & Systems

Execute campaigns directly inside HubSpot (or comparable CRM/marketing platforms)
Build marketing automation and reporting that leadership can clearly understand
Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
Create, monitor and improve client referral campaigns and initiatives

Events, Webinars & Promotions

Support conferences, webinars, and events in partnership with leadership
Design and execute promotion strategies for events (before, during, and after)
Ensure event marketing feeds long‑term systems rather than one‑off efforts

Evergreen Growth & Content Enablement

Help develop evergreen marketing assets (webinars, content, campaigns)
Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)
Improve website and funnel messaging to retain traffic and increase engagement
Focus on reusable systems that generate long‑term value

Templates, Enablement & Scale

Create templates for campaigns, webinars, emails, and promotions that others can execute
Reduce bottlenecks by enabling teams through systems
Ensure messaging consistency and compliance across campaigns and funnels
Help lay the groundwork for marketing systems that will support future franchise locations

How You'll Work

Collaborate directly with executive leadership on priorities and strategy
Fully execute once direction is set
Balance competing requests while protecting company‑level objectives
Improve or replace systems that “technically work” but don’t scale

What We're Looking For

Experience managing paid digital advertising campaigns or working with paid media vendors
Strong understanding of funnels, attribution, and performance metrics
Ability to communicate clearly, challenge assumptions, and improve systems
Comfortable leveraging AI tools for design, scripts and marketing campaigns
Highly organized, systems‑oriented thinker who cares about scalability and impact
Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred

Critical Fit Requirements

This role is for builders and operators — not coordinators or overseers.

You must:

Execute directly, not delegate everything
Operate across multiple marketing functions
Be responsible for outcomes, not just activity

Growth Path & Strategic Importance

This is not a static role. The right hire will help shape how marketing operates today and how it scales into a national franchise model. As the company grows, this role has the opportunity to expand in scope and influence.

Work Setup

Remote (U.S.-based)
Full-time preferred (strong part-time considered if capacity supports ownership)
Requires overlap for team collaboration

Fit Disclaimer

We’re hiring someone who can build, execute, and scale marketing systems—not someone limited to a single lane.

Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.

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How many years of relevant experience do you have?*

What time zone are you located in?*

Are you able to work in a remote environment with required overlap for team collaboration?*

Do you have direct, hands-on experience managing paid digital advertising campaigns?*

Have you personally owned campaign performance metrics such as cost per lead, conversion rate, or qualified lead volume?*

Are you comfortable being directly measured on weekly campaign performance outcomes (e.g., cost per lead, lead quality)?*

What metrics do you prioritize when evaluating a paid campaign, and how do those metrics influence your decisions?*

List the platforms and tools you have directly used (not overseen) for:

Paid campaign management
Attribution / analytics
CRM or lead routing
Landing page or funnel optimization

Then briefly explain which tools you used most hands-on.*

Are you located within the United States?*

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